Are you looking for an experienced UK media trainer for your B2B clients?
Over the last two decades, I’ve provided media training to dozens of technology companies, particularly those looking to reach a c-suite audience. I specialise in working with companies that want to build positive relationships with key journalists and increase their interview opportunities and coverage.
“Expertise and empathy”
Sally expertly combines empathy and insight to empower spokespeople to optimise their media engagements.
I proudly introduce Sally to our clients when they require media training support!”
★ ★ ★ ★ ★
- Richard Cook, Champion Communications
“Great insight”
Sally conducted media training for one of our businesses and I thoroughly recommend her. She offered great insight and expertise, as well as practical advice. All the feedback from participants has been very positive!
★ ★ ★ ★ ★
- Eleanor P, corporate comms specialist (technology consulting)
“Pleasure to work with”
Sally is a pleasure to work with. She combines a great level of knowledge with a good nose for facts over fiction, and a brilliant sense of humour. She helped our team to get to the the heart of a story, quickly.
★ ★ ★ ★ ★
- Anthony H, global comms lead (B2B consulting)
I’m a big believer that media training is important for journalists and vendors. As a journalist, I rely on technology companies to share information, insight and strategic advice that helps my readers to do their job better. With that in mind, I think the role of a media trainer is to help your clients to communicate clearly, while feeling relaxed and confident – even when you’re facing tough questions. Successful interviews aren’t just about sharing information – it’s about bringing information to life in a way that helps the media tell better stories.
Read on to find out more about my media training services.
How can media training help?
Speaking to the press shouldn’t be stressful. Journalists need your expertise and insight, and we love when you can express that clearly, in a way that is interesting and insightful for our readers.
My half-day media training package will help your B2B teams to feel confident giving authentic, valuable interviews to national and trade press.
As your media trainer, I’ll focus on helping you understand how journalists work, how to give quotes that journalists will use, and how to be yourself while still incorporating those core messages. Expect lots of mock interviews and useful feedback that will build confidence and focus on each person’s natural communication style.