WHO WE ARE

About us

SALLY WHITTLE:

Hey, Doris! ​

101 Training is led by me, Sally Whittle. I’m a UK-based freelance B2B writer specialising in business and technology.

A Fleet Street editor once famously told his staff that every story should have the Hey, Doris factor.

In other words, would someone reading the story during their tea break be inspired to share what she’d read with the people around her?

As a B2B copywriter, I’m passionate about creating copy that brings complex stories to life in ways that capture an audience’s attention.

101 Training help agencies, businesses and blogs to create better content that delivers real value.

About Sally Whittle

Sally Whittle 101 Training

25 Years.

That’s how long I’ve been working as B2B copywriter and journalist in the UK. I’ve written regularly for the likes of the Guardian, Independent and Telegraph newspapers, along with B2B titles including Health Service Journal, Personnel Today, Computer Weekly and a few dozen others. You can see my full career history over on LinkedIn

B2B technology copywriter

Over the last two decades, I’ve written commercial copy and case studies for the likes of Microsoft, Apple and Google.

I’ve created white papers, reports, blogs, brochures and more for companies including Capita, Deloitte, Amazon and American Express.

I can turn my hand to most forms of B2B copywriting and have experience of writing for audiences from AI and DevOps specialists to C-Suite executives and small business owners.

PR and SEO trainer

I don’t just write great copy.

I’m a highly experienced trainer, having worked with many technology brands to prepare their team for media interviews. Alongside media training, I’ve delivered in-house PR training to dozens of the UK’s biggest PR agencies covering media relations, pitching, copywriting and SEO.

I can heartily recommend Sally- goes the extra mile and delivers the job without hassle or complication.
Nick SMicrosoft UK
Over many years Sally was our writing skills trainer and ed-in-chief for Firefly, reviewing written copy and approving final drafts. She did this remotely and always turned around proofing assignments quickly. Everyone enjoyed working with her.
Claire W Firefly
Sally Whittle is a pleasure to work with. She combines a great level of knowledge with a good nose for facts over fiction,
enabling her to get quickly to the heart of the matter. She quickly grasps who the audience is and the best way to reach them. Underpinning this is a strong positive sense of humour that helps alleviate any pressured situation.
Anthony HAccenture
Sally Whittle conducted media training for one of our businesses and I can thoroughly recommend her.
She offered great insight and expertise, as well as practical advice. All the feedback from the participants has been very positive!
Eleanor PCorporate Communications Specialist
Sally produced some excellent copy for Deloitte under some very tight timescales.
It was a pleasure working with her and I was very impressed with her results.
Laura PDeloitte
“Sally expertly combines empathy and insight to empower spokespeople to optimise their media engagements.
I proudly introduce Sally to our clients when they require media training support!”
Richard CookChampion Communications