The 101 Training is launching two new courses this week. It’s exciting! 101 Training is a new venture for me, but I’m not new to training.
I’ve been training content creators since 2001, when I ran the very first 101 training course for a group of technology PR executives in London. Over the next 20 years, I continued training PR agencies in pitching, copywriting and media relations. In 2010, I also started running one-day workshops and conferences for bloggers and content creators. These were events where content creators could learn more about their craft. My company provided high-quality, affordable training in SEO, but also photography, writing and influencer marketing.
This year, I want to devote more of my time to online training because so many of us now don’t spend a lot of time in a central office. We’re at home, away from colleagues, and it can be hard to pick up new skills.
My intention is to provide a full suite of online training courses on this website. We’re kicking off with two versions of our SEO:101 training course.
SEO:101 for B2B Professionals
This course is for you if you’re a marketing, PR, content or comms professional working in the B2B sector. You’ll learn how to build a content strategy for each stage of the sales cycle, from creating awareness to consideration and purchase. You’ll discover how to select search-friendly topics and keywords, and how to analyse competitor performance. The course will also walk you through the basics of on-page, off-page and technical SEO and how to use these concepts to help your B2B content be discovered by the right audience at the right time. Find out more here.
SEO:101 for Content Creators
Getting eyes on your content is critical for website owners and content creators, and SEO:101 is a friendly, practical guide to creating search optimised copy. You’ll learn how to create content that’s optimised for the right keywords, and how to use keyword intent to get your content seen at the right time. SEO:101 also offers a comprehensive guide to on-page, off-page and technical SEO. Find out more here.
More New Launches Planned
Over the coming weeks, we’ll be launching online versions of the longstanding email:101 and words:101 pitching and copywriting courses. We will also be launching a brand new training course, created in partnership with a PR colleague, to help get B2B agency PR account executives up to speed on the basics of working in a PR agency. Keep an eye on our LinkedIn page for more details.