WELCOME TO 101 TRAINING

Creating B2B content that matters

ABOUT​

Want to get more from your content?

96.5% of online content receives no traffic from Google.

That’s why I created 101 Training, where I help you create and share content that captures the attention of your readers – and search engines.

I’m Sally Whittle. I’m a professional B2B copywriter and trainer with experience of writing for some of the most respected newspapers and businesses in the world.

Want to get a handle on your content strategy? I can help.

If you’re a PR agency I can help with copywriting. I also provide a range of training services including SEO and pitching training for account execs and media training for clients.

If you’re a website owner, blogger or creator, 101 Training can help with SEO training and services that take the stress out of creating high quality copy that attracts relevant readers through search.

Take a look around to find out more.

What I do

101 Training services

101 Training is more than just a B2B copywriting service. I provide high quality and cost-effective business and technology copywriting, but I can also help your team to create better content in-house.

101 Training offers a range of online, bespoke and in-person training services. This includes online training in SEO and email pitching, along with bespoke training that can be delivered in-person or virtually. Do you already have content but are concerned that it isn’t reaching its potential? The 101’s SEO service refreshes your website or blog copy to boost its visibility in search engines, helping you to connect with your audience at the right time.

B2B tech copywriter
B2B copywriting

I have 25 years’ experience as a journalist, writing about business for UK newspapers and magazines. As a B2B copywriter, I’ve created case studies, scripts, blogs and more for some of the world’s biggest business and technology brands.

B2B PR copywriting training SEO
Training

If you need online learning or in-person training in content creation, SEO or media relations, check out 101 Training’s range of online courses and bespoke training for B2B PR agencies, small businesses and content creators.

SEO training for PR and creators
SEO services

Want to grow your audience but short on time? Hoping to monetise your existing content? We can take care of the hard work, with competitively priced services that can transform your existing content with SEO, affiliate and advertising content.

What my clients say:

Sally is an incredible writer and a breath of fresh air. Her ability to creatively interpret a brief while working within strict brand guidelines is her super power.

stefania, kindred … k